Photographed by our highly experienced life style photographer Mak Kah Heng, this new campaign was produced early in 2014. Pepsico China wanted to create a campaign picturing local customers’ enjoyable moments with their star product specially with the young generation. The creative director from DDB Shanghai has extracted 7 typical occasions such as: friends joining together for celbrations, afterwork party with colleagues, intimate moment between lovers, and family gathering in a lovely Sunday.
CREDITS:
AGENCY: DDB Shanghai
CREATIVE DIRECTOR: Jay Hsu, Simon Fong
PRODUCTION: D’ELE
PRODUCER: Wang XiaoDi
PHOTOGRAPHER: Mak Kah Heng
RETOUCHING: FRANK MINT
MODELS: Zhang Xue, Li XiaoQing, Cao YuTian, Peter, Lu MingYang, Li XiaoBing,
MAKE UP: Shen Fei
WARDROBE STYLIST: Carol
YEAR OF PRODUCTION: 2014
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