D'ELE

ANIMATION FOR NIVEA MEN:

DOOM OF DIRT

For the NiveaMen new product launch, agency, Sapientnitro Shanghai comes up with an idea to create an interactive disaster film, to deliver the product feature that cleans the pore form bottom completely, like no other products can do before.

With a strong product icon “WATER TORNADO”, our task is to create an animatic film showing how little dirt men defense cleanser product and finally destroyed by water tornado.

Teamed up with our old friend, director Yibi Hu, and London leading animation studio Blue Zoo, we started the project from scratch. First developing the script, then storyboarding, character design, concept art development, sound recording, till the exciting final animation stage. The project took us total one and a half month, with very organized schedule to fit into the tight timing, and the result is amazing!

CREDITS:

CLIENT: NiveaMen

AGENCY: Publicis.Sapient

AGENCY PRODUCER: Phoebe Fan，Wicky Yin

CREATIVE DIRECTOR: JC Chen, James Lee, Raymond Chin

ART DIRECTOR: Sun Shuang

ACCOUNT MANAGER: Olivia Jiang, Wayne Li, May Wu

PRODUCTION: D’ELE MOTION

PRODUCER: Ele Jin

DIRECTOR: Yibi Hu

ANIMATION: Blue Zoo

SOUND DESIGN: Bill Cargill