BBC SPORT: UNIVERSITY BOAT RACE PROMO

BBC SPORT
UNIVERSITY BOAT RACE PROMO
 
RED BEE MEDIA
 
A few years back, Red Bee Media asked us to pitch on a promo for BBC1’s coverage of the ‘University Boat Race.’ The iconic and traditional race, is annually played out on the river Thames, between teams from the two great universities of Oxford and Cambridge. The brief was fantastic and presented us with a great opportunity to get a highly distinctive piece on BBC1. Two days before we were due to deliver, the tsunami hit Japan and for obvious reasons, the spot was shelved. We, rather reluctantly, accepted the notion that this spot would never be seen. A year later however, we got a call from Red Bee, telling us the BBC were going to air the promo as they loved it so much and didn’t want to see it go to waste! It has now been used every year for the last three years.
 
 
CREDITS
DIRECTOR/DESIGN/PRODUCER: M-I-E

CREATIVE: Ben Twiston-Davies 
@Red Bee Media

BACKGROUND ART: Shan

3D MODELLING & RIGGING: Rafael Jimenez

3D & COMPOSITING: Eduarda Lima, 
Sarah Gordon
 
 
AWARDS
 
PROMAX GLOBAL EXCELLENCE AWARDS 2013:

SILVER for Sports Program Spot

BRONZE for Sports Program Special Events Spot
 
PROMAX UK 2012:

SILVER for Best Graphic Design/Animation
 
SPORTS MEDIA MARKETING AWARDS/NYC 2012:

Nominated for Best Use of Design
 
BASS AWARDS 2013:

BRONZE for Best Sports Promo
BRONZE for Best Promo Ever

STYLEFRAMES
 
Our challenge was to turn the style of the original art into a three dimensional world. While art-working the scenes, the team also researched films with sea battles. Eventually, we found a good match for the painting style and the computer generated, 3D technique, as well as giving ourselves a sense of the pace and energy we wanted to convey in the piece