“Mogujie.com” Fall Campaign 2015

Creative Agency, Amber China, has created a love story campaign for their client, Chinese leading online shop, Mogujie.com. The concept is based on the metaphors between young girls’ shopping wishes and longings for true love. The chanllenge is to create a virtual fun world all made of particular goods from the online shop, such as dresses, shoes, denim, shirts…which gives the playful and dreamy atmosphere to the conceptual mood. We have come up with the handcraft visual solution, designing and making all the props from scratch, as well as organizing them into a background landscape with a logical sense of space.

CLIENT: Mogujie.com

AGENCY: Amber China

PRODUCTION: D’ELE

CREDITS:

PRODUCER: Anita Liang, Wang XiaoDi, Michael Ashford

CREATIVE DIRECTION: Mark Jiang, Menu Tsai, Sandra Shen

ART DIRECTOR: Nina Chen

COPY WRITER: RunQiu Zhang

PEOPLE PHOTOGRAPHER: Wei Lai

STILL LIFE PHOTOGRAPHER: Zhu Hai

STILL LIFE STYLIST: Ro.L

RETOUCHING: D’ELE, Wei Lai (people)