Samsonite Engenero: Get Ready to Fly

SAMSONITE
GET READY TO FLY

The project involved shooting, compositing and 3d generation. The models were shot with handles in their hands but no suitcase. The use of a giant trampoline helped the models pose in a way that wouldn’t have been possible otherwise. The suitcases were later shot and lit to match the model and then composited.

The pattern on the suitcases was used to create wing elements, and the colors and materials were matched.

CREDITS:

Agency: Cheil Opentide
Creative Director: Jason Chang
Photography and CGI: CG Refinery
Model: Carlo Piazza
Photography Production: D’ELE
Year of Production: 2014