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Photographed by our highly experienced life style photographer Mak Kah Heng, this new campaign was produced early in 2014. Pepsico China wanted to create a campaign picturing local customers’ enjoyable moments with their star product specially with the young generation. The creative director from DDB Shanghai has extracted 7 typical occasions such as: friends joining together for celbrations, afterwork party with colleagues, intimate moment between lovers, and family gathering in a lovely Sunday.

 

 

CREDITS:

 

AGENCY: DDB Shanghai

CREATIVE DIRECTOR: Jay Hsu, Simon Fong

PRODUCTION: D’ELE

PRODUCER: Wang XiaoDi

PHOTOGRAPHER: Mak Kah Heng

RETOUCHING: FRANK MINT

MODELS: Zhang Xue, Li XiaoQing, Cao YuTian, Peter, Lu MingYang, Li XiaoBing,

MAKE UP: Shen Fei

WARDROBE STYLIST: Carol

YEAR OF PRODUCTION: 2014

 



Pepsi_Couple_290_Main-5-sent shu

 

Pepsi_KTV_119-11-sent shu

 

Pepsi_Friend_celebration-KV-6-sent heng

 

Pepsi Cinema-7-sent heng

 

Pepsi_Family_136-17-sent heng

 

Pepsi_Singl054-7-sent shu




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