THE BBC: THE EDINBURGH FESTIVAL

THE BBC
THE EDINBURGH FESTIVAL

RED BEE MEDIA

M-I-E created this fun spot for the BBC’s coverage of the 2013 Edinburgh Festival, through Red Bee Media. There was a heavy emphasis on designing some fun characters, that represent the diversity of the creative talent trying to make a name for themselves, at one of the most important arts festivals in the world. It was right up our street. We were asked to design the characters using the existing colour pallet from the BBC Edinburgh website.

CREDITS

DIRECTOR/PRODUCER: M-I-E

CHARACTER DESIGN: Shotopop

2D ANIMATION: Yukai Du

COMPOSITING: Sam Blain

PROCESS