Mazada 2 Gram Strategy

NEW MAZDA 2. LIGHTER THAN EVER.

CHALLENGE

Our goal was to show users visiting Mazda website how new model of Mazda 2 urban car loose his weight keeping his power to drive at the same time.

SOLUTION

For our sister agency – Syzygy London we did complete CGI car animation of new Mazda 2. 360 degrees spin of the car with floating elements shows viewers how engineers decreased weight of the car. Animation then was used on Mazda website. Drive through the city animation reflect its character as urban car. All animations are done in full CGI.

CREDITS

AGENCY

Syzygy UK
Project Manager: Doug McKnight
Senior Project Manager: Andrew Brown
Technical Lead: Joe Botha
Associate Creative Director: Harwin Chandra

PRODUCTION STUDIO

Ars Thanea
Head of Motion: Karol Kolodziński
Lead 3D Artist: Peter Kolus
3D Artist/Animator: Pawel Wilkos
Flash Developer: Tomek Włodarczyk
Production Manager: Marcin Molski
Sound Design: Jarek Lublin