KAISER PERMANENTE: YONDER

KAISER PERMANENTE
‘YONDER’

CHALLENGE

Kaiser Permanente’s Avivia Health Group provides health and wellness products and services to large corporations to help reduce employee health care costs while also increasing employee productivity and retention. Kaiser recognized their products and services were not aligned with today’s cross-generational employee population – especially their online and social behavior. For the Yonder platform Kley.co and Kaiser Permanente needed a Key Visual, Launch Animation, Journey illustrations as well as very sophisticated nad great looking Avatar System Assets.

SOLUTION

During the entire production time our team worked closely with Kley.co Los Angeles office to deliver great amounts of content for the platform. With literally millions of possible combinations, based on assets created by Ars Thanea each user can create an avatar reflecting their personal traits or their desired “virtual” identity. Avatar options include numerous hair, skin, mouth, skin tone, apparel, facial hair (for men only) and tons of accessories. To achieve consistent style and keep it in the budget we digital painted all of the avatars assets (200+), journey illustrations, key visual and icons to make it all look really fun and resemble the healthy life style.

CREDITS:

Production Studio

Ars Thanea

Executive Creative Director: Peter Jaworowski
Production Director: Marcin Molski
Art Director: Karol Kolodzinski, Michal Lisowski
Digital Painters: Michal Lisowski, Krzysztof Roslan
Animation Director: Karol Kolodzinski
Animator: Karol Kolodzinski, Magdalena Stadnicka

CHARACTERS