188 BET VIRAL
LONDON WASPS VS ST GEORGE’S DRAGONS
PITCH
Director and former advertising creative, Ben Jones, came to us to help realise a project he was working on with experiential ad agency, Pitch. The concept was based around interactive, 3D mapping projections, as London Wasps rugby team play a simple video game, against the side of the imposing Twickenham Stadium. As a winner emerges, the final level of the game proves to be slightly more intense than the first… The finished film was released online.
CREDITS
DIRECTOR/PRODUCER: M-I-E
LIVE ACTION DIRECTOR: Ben Jones
3D ANIMATION: Adam Coglan, Mathew Gibson
3D MODELING & RIGGING: Mathew Gibson
COMPOSITING: Eduarda Lima