Breezer GREEN APPLE flavour launch campaign

BACARDI BREEZER CHINA

BREEZER “GREEN APPLE” FLAVOUR LAUNCH CAMPAIGN

Breezer is launching its new flavour of “green apple” for the China market. We were invited by their agency, Y&R, to shoot the new print campaign for this new product.

On September 2014, our production team flew to Qingdao where our hero, Chinese actress, Lou YiXiao was acting for a new script. We have arranged a beautiful photography studio by the beach, for a half day shooting . After not many times’ trial, we were lucky to lock down a nice portrait of Lou in her energetic, fresh spirit. We then flew back to Shanghai, shot the still life element in our Shanghai studio.

Our photographer, Ele Jin and Sun Yihui has many years’ experience shooting drink’s campaign. Their strong technique on liquid movement, matching the lights, and artistic sense of delivering the freshness and deliciousness to the product and flavour has ensured the whole production process smooth and pleasant, while the visual result looking authentic with impact. Also thanks to the retouching team from Frank Mint, who has always brought our visual to life.

AGENCY: Young & Rubicam
PRODUCTION: D’ELE
CREATIVE DIRECTOR: YangWei Wu
PHOTOGRAPHER: Ele Jin / Sun YiHui
RETOUCHER: Fan Zheng (Frank Mint)
YEAR OF PRODUCTION: Sep. 2014