PROJECT: BANKIA – FIFTY YEARS
“Bankia, the Spanish bank, requested a tribute image to fifty years of brands, from past to present time, that have been trusting in this bank. As SC did with “Vacation Cube” in the past, this “50” represents a second and more complex part, made in real with incrusted props, creating an image to look at in detail.” – quoted from http://serialcut.com
TECHNIQUE: Photography / AD AGENCY : Publicis, Madrid / PHOTOGRAPHER: Paloma Rincón / CLIENT : Bankia / PRODUCTION: The Mushroom Co.
“Do digital, but never forget CRAFTS” is one of the statement made by Serial Cut. Let’s take a look at their making of video for this project: