Yibi Hu, CD at London design/animation studio Future Power Station, creates a series of finely detailed animations based on the illustrations of Yuko Shimizu for SK-II Location Gift Set.

Yibi Hu: “Our task was to design a story for each of the six city-themed boxes, bringing life to each illustration’s intricate oriental flavors in different ways.

“Our main challenge lay in vizualising and reproducing Yuko’s elegant brush strokes while telling the stories in a three-dimensional space.

“Another challenge was how to create the impactful 3D feel in each video. The dynamic line work could only be properly animated by cel-animation, but our 3D team provided vital previz which worked as a backbone for the final camera moves and character animation.

“In terms of the character animation, the most challenging aspect was animating the girls’ hair which was painstakingly done completely frame by frame.”

SKII_LGS_Original Illustration

ORIGINAL ILLUSTRATIONS: Yuko Shimizu



CREDITS:

 

 

 

CLIENT: SKII

AGENCY: Digitas China

PRODUCTION: D’ELE Motion and Future Power Station

 

 

AGENCY:

ACCOUNT: Sharon Ho, Wayne Li, Anna Yang, Erin Wang

CREATIVE: Nic Brennan, Echo Shang, Vanessa Pun, Emma Yang

AGENCY PRODUCER: Phoebe Fan, Hera Lee

 

 

D”ELE PRODUCER: Ele Jin

 

 

FUTURE POWER STATION:

DIRECTOR: Yibi Hu

ANIMATION DIRECTOR: Mike Tylor

ADDITIONAL ARTWORK: Rafaila Raikova

LINE PRODUCER: Naima Vogt

STORYBOARDING: Alex Potts

2D ANIMATION: Setareh Seto, Alex Potts, Maki Yoshikura, Inbal Breda, Leonard Bismuth, Yino Huan

3D MODELING/ANIMATION: Rafael Jiminez, Kevin O’Shea

CLEAN UP/COLOR: Rafaila Raikova, Jennifer Belobi , Setareh Seto

COMPOSITING: Mike Tyler

MUSIC & SOUND DESIGN: Bill Cargill


 

 

 

 

 

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