BBC RADIO 3
MUSIC NATION PROMO
RED BEE MEDIA
Red Bee Media commissioned M-I-E to create a promo for BBC Radio 3’s Music Nation, a weekend of live music, nationwide, led by the BBC. In an unprecedented collaboration of the UK’s orchestral and music-making communities, the event served as a countdown to the London 2012 Festival. With what was a fantastic brief, we were asked to take inspiration from Damien Hirst’s ‘Valium.’ It is a nice thing to be able to focus on visualizing musical notes with the simplest of shapes and we were surprised by how much we could express music, through circular movements.
CREATIVE: Ben Twiston-Davies @Red Bee Media
2D ANIMATION: Maja Tetlak
Nominated for Best Special Event Promo at Promaxbda Europe Awards 2013