Merc: Collection Films 2011 – 2013
“For three collections we wrote and directed the collection films for classic British fashion brand, Merc.
It would begin with a brief of the collections themes, as well as the locations where we would be shooting (these would always be in tandem with their stills campaign), and from there we were free to create a narrative to accompany the films.
Across the three seasons there was always a loose theme of boy-meets-girl, giving us a chance to create a flirtatious relationship between each of the characters. We worked with an incredibly small crew to deliver these sweet, fun films.”