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BAIDU SECURITY CAMPAIGN

CANNES LIONS 2015, SILVER IN “OUTDOOR” CATAGORY, BRONZ IN “PRESS” CATAGORY

 

CREDITS:

AGENCY: Y&R Shanghai / PRODUCTION: D’ELE

ECD: Ong Kien Hoe, Nils Andersson / CD: Yang Wei Wu / AD: Qi Han / COPY WRITER: Jiu Tiao

PHOTOGRAPHER: Ele Jin / RETOUCHING: Zheng Heng (Happy Finish)

 

 

 

 

DETAILS:


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“HAPPY”

 

 

 

Can we be friends? ：）

 

 

In 2014, more than 260000teenagers became victims of online predators. Baidu Security can help protect your teens from being vulnerable to such riskes. Keep an eye on your teens, if you don’t someone else will.”

 

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“CHEEKY”

 

 

 

You look like a model :－P

 

 

In 2014, more than 260000teenagers became victims of online predators. Baidu Security can help protect your teens from being vulnerable to such riskes. Keep an eye on your teens, if you don’t someone else will.”


 

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“SMILEY”

 

 

 

Want a part-time job?  ;－)

 

 

In 2014, more than 260000teenagers became victims of online predators. Baidu Security can help protect your teens from being vulnerable to such riskes. Keep an eye on your teens, if you don’t someone else will.”


 

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“CRAZY”

 

 

 

Guess who?  >_<

 

 

In 2014, more than 260000teenagers became victims of online predators. Baidu Security can help protect your teens from being vulnerable to such riskes. Keep an eye on your teens, if you don’t someone else will.”


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