PEPSI PRINT CAMPAIGN

Photographed by our highly experienced life style photographer Mak Kah Heng, this new campaign was produced early in 2014. Pepsico China wanted to create a campaign picturing local customers’ enjoyable moments with their star product specially with the young generation. The creative director from DDB Shanghai has extracted 7 typical occasions such as: friends joining together for celbrations, afterwork party with colleagues, intimate moment between lovers, and family gathering in a lovely Sunday.

CREDITS:

广告公司: DDB 上海

CREATIVE DIRECTOR: Jay Hsu, Simon Fong

制作公司：D’ELE

PRODUCER: Wang XiaoDi

摄影师： Mak Kah Heng

RETOUCHING: FRANK MINT

MODELS: Zhang Xue, Li XiaoQing, Cao YuTian, Peter, Lu MingYang, Li XiaoBing,

MAKE UP: Shen Fei

服装造型：Carol

创作时间: 2014