SONY “Alpha 5100″ Print Ads

SONY “α 5100″ PRINT ADS

Sony is expanding its compact camera lineup with all new Alpha models 5100 sensor, in the world’s smallest size, built-in Wi-Fi, fast hybrid auto focusing, tilting touch screen and more.

As SONY China’s Advertising agency, Hakuhodo invites our photographer, Ele Jin to shoot the China launch campaign. The photograph is taken in Shanghai with α 5100 with Sonnar T* FE 55mm F1.8 ZA in one frame, using aperture of F2.0. Natural light supplemented by HMI.

Agency：HAKUHODO‍
Creative Director：Jacky Gao
摄影： 金 苗
Models：LiPing Xiao, SiWei Liu, Azi Guli
Year of Production: 2014