PROJECT: BANKIA – FIFTY YEARS

“Bankia, the Spanish bank, requested a tribute image to fifty years of brands, from past to present time, that have been trusting in this bank. As SC did with “Vacation Cube” in the past, this “50” represents a second and more complex part, made in real with incrusted props, creating an image to look at in detail.” – quoted from http://serialcut.com
TECHNIQUE: 
Photography / AD AGENCY
: Publicis, Madrid / PHOTOGRAPHER: 
Paloma Rincón / CLIENT
: Bankia / PRODUCTION: 
The Mushroom Co.

“Do digital, but never forget CRAFTS” is one of the statement made by Serial Cut. Let’s take a look at their making of video for this project:

画面细节：

PROJECT 1: SAMSUNG – SUPER AMOLED

“The new Samsung Galaxy Tab S comes Super AMOLED screen, reproducing colors that match up to more than 90% of nature’s true palette, enabling to enjoy videos, pictures, and other contents in their true colours. The tablet was represented through a range of real shots of paint splashes, popping out from the screen and showing the variety of plastic and bright colors.” – quoted from http://serialcut.com
TECHNIQUE: 
Photography / AD AGENCY
: Cheel, Amsterdam / PHOTOGRAPHER: 
Paloma Rincón / CLIENT
: Samsung Netherlands / PRODUCTION: 
Serial Cut™

MAKING OF VIDEOS >>>

PROJECT 2: SONOS – YOUR HOME

“Music can change everything. For their new campaign, Sonos, the new leading wireless speakers company, wanted to showcase that the product changes the environment of the room, of your home. Using relatively little CGI, the main goal was creating all the sets as practical as possible, telling four transformations, with different styles and colours that express all the ways music can affect a space.” – quoted from http://serialcut.com
TECHNIQUE: 
Photography, CGI / AD AGENCY: 
72andSunny, LA / PHOTOGRAPHER: 
Paloma Rincón / CLIENT
: Sonos USA / PRODUCTION
: Serial Cut™

MAKING OF + OOH PLACEMENTS >>>

PROJECT 3: IKEA – XMAS TALES

“IKEA launched a microsite of three Christmas tales, where the users were able to customize them with different options. The three stories are performed with kids and all the props were just only from the brand, but interpreting them in a magical atmosphere. During almost two weeks of production, the IKEA team built the giant sets while the SC production team were creating the visual stories.” – quoted from http://serialcut.com

TECHNIQUE
: Photography, CGI / AD AGENCY: 
Social Noise, Madrid / PHOTOGRAPHER: 
Paloma Rincón / CLIENT: 
IKEA Spain / PRODUCTION
: The Mushroom Co.

MAKING OF VIDEO >>>