Together with ITI Neovision we rebranded a Russian 
cinematography channel – War And Peace.

Art Direction

CGI

Creative Direction

Directing

Photography

Post-Production



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CHALLENGE:

Client’s contacted the Agency based on experience gathered before on rebranding of nFilmHD Movie Channels (ITI Neovision Group). This time, the brief applied to create the communication concept for the program cycle of “Russian Cinema presents” – meaning suggestions for the channel’s Corporate Identity and presentation of a program schedule.

SOLUTION

While starting the work on the campaign, we set a specific objective for ourselves – for the communication to crack the stereotype of Russian cinematography as being dull & unfunny.

We didn’t want to make a spot composed of a bunch of scenes simply copied and pasted from Russian movies – rather to create a proposition out of a broad array of insights taken from both films & Russian culture. Therefore, we have worked on designing scenarios of spots on the basis of original films from every possible category: romance, drama as well as action genre. In each of the shooting scene, one can easily grasp original elements of Russian culture – from the building of central station in CGI, through Cyrillic alphabet, underground, army outfits dated back to Afghanistan war, ending with kalashnikov rifle.

The end result was a hi-quality universal TVC, which wasn’t designated to a particular part of the year. On top of this elements like channel logo, sponsoring bars, line up and visualizations of advertising pieces as well as festivals edition were prepared. The Agency was responsible for production of all creative materials.

CREDITS

AGENCY

Ars Thanea

Creative Director: Bartłomiej Rozbicki
Art Director / VFX Supervisor / Designer: Karol Kołodziński
Photography: Maciej Kozłowski
Screenplay: Karol Kołodziński
3D Artist: Piotr Kolus
Music / Sound: Jarek Lublin
Models: Joanna Paździórko, Marcin Molski
Logotype Design: Paweł Nolbert
ITI Producers: Anna Borowska, Katarzyna Jesień
Light: Piramida Film
Greenscreen: Studio Tęcza


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Take a look at VFX Breakdown we’ve prepared for this production. Whole shoot last one day, but it was plenty of work. 27 different takes in whole scenario was taken on green screen and then put all togheter in After Effects.



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