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BEYONCE
‘GROWN WOMAN’ ALT. VERSION

PARKWOOD ENT.

Beyonce and acclaimed director Jake Nava, came to us to design and produce the animation for the video of her track Grown Woman. We chose to create all the animation by hand, using stop motion techniques. The spot was part of Beyonce’s ground breaking self titled album and was one of seventeen she produced.

CREDITS

LIVE ACTION DIRECTOR: Jake Nava
ANIMATION DIRECTOR / PRODUCER: M-I-E
DESIGN: Shotopop and Yukai Du
LIVE ACTION VFX: Time Based Arts
COMPOSITING: Peter Dobes, Yugen Blake, Simon Russell
STOP MOTION: Yukai Du, John Wilkinson


创作过程演示

We created a rich library of stop motion elements, including cut-out paper, painted textures and hand-drawn type. We then pasted these elements together digitally with the keyed footage of Beyonce and her dancers, to create the desired effect of an “animated collage”.




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STYLEFRAMES



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