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HEAD
ALPHA

HEAD CHINA

The iconic, global tennis brand, Head, asked us to create a 90 second commercial, for Alpha, one of their sub-brands. The client specifically wanted us to heavily reference the 2008 Disney re-make of Tron, whilst also taking the look to new level. We do like a challenge! Luckily, we were able to enlist the help of the super talented, David Lewandowski, as a consultant. He gave us a vital edge and it was a pleasure to collaborate with him. We produced a stereo-scopic version, which was launched at a glamorous fashion show in Shanghai. Unfortunately, we were unable to attend. The powerful, modern music, was created by the talented boys at Meanred, in London.

CREDITS

导演/编剧: M-E
MODELLING: Qiying Ma 

RIGGING: Rafael Jimenez 

3D ANIMATION: Rafael Jimenez, Robert Findlay, Bea Ujj, Tom Geraedts, 
Sarah Beeby

ADDITIONAL ANIMATION: Mathew Gibson 

COMPOSITING: Tom Geraedts

ADDITIONAL COMPOSITING: Sarah Beeby, 
Yuki Kijima 

PROJECT MANAGING: Eduarda Lima

音乐: Meanred



STYLEFRAMES

We studied different aspects of the polygon reduction process, to achieve the most effective design. The bright points on the lines, reference some of the self-illuminating creatures of the deep sea. The moving lines under the skin were designed to represent an organic nervous system.



Head_Storyboard_A

Head_Storyboard_B

Head_Storyboard_C

Head_Storyboard_D


创作过程演示

Each character has two or more layers of transparent skin. In the first layer the polygons grow and in the other layers they unfold. The stereo-scopic comping was a great challenge to the team but we managed to get our results by settting up a shared stereo-scopic camera in 2d and 3d. We also made every effort to replicate Roger Federer’s famed forehand in the animation.

player2C



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