Adobe at OFFF 2017 branding imagery, I was reach to design the visual Imagery campaign for Adobe at OFFF 2017 creative festival in Barcelona at Museo del Disseny. OFFF festival has become one of the most popular creative and design event across Europe, with more than 4000 assistants for all over the world.

The main task was to develop a bold visual imagery to be used for the campaign on different applications as well as design the stands for Adobe at the festival, two main different areas where the participants to the event could explore new senses with Adobe, becoming their experience at the festival unique and memorable.

CONCEPTS, SKECTHES & MOODBOARDS

The goal was to create a creative and inspiring imagery, having in mind that all the areas should be different and varied but feel as part of a single piece all together, following the imagery from the main key visual we develop. The references we use for the style and art direction was a colorful, tactile, bold graphic kind of memphis style.

The main stand at the entrance hall, Adobe Experience Lounge, was divided in 5 different areas, where people could get inspired and create their own alter ego on a paper toy using Adobe creative cloud applications, print it, cut it, built it, capture it at the sets designs for the ocassion and share it. Also they could keep hovering art directors designing their own label for Moritz beer, print it and take it home with them.

The area on the lower floor was part of the workshop area, where people could take part on different workshops, keynotes and sessions hosted by Adobe with creatives and experts from around the world.

DIFERENT APPLICATIONS

ADOBE STANDS DESIGN ON 3D

ADOBE AT OFFF 2017 STANDS

This project started as a part of a workshop I teached at ESDIR on their 25th days of Design and end up becoming a personal project with an animation at 80 frames per second recorded on stop motion of one of the smallest birds in the world and also the one who made more wings flapets per time, 80 beats per second, the hummingbird.

The hummingbird also know as x ts’unu’um as the Mayan legend,says that the gods were creating all things on Earth and while doing so, to each animal, each tree and each stone commissioned him a job. But when they had finished, they noticed that there was no one responsible for carrying their wishes and thoughts from one place to another.

As they no longer had mud or corn to make another animal, they took a stone of jade with her carved a very small arrow. When was ready, blew on it and the small arrow flew. Was no longer a simple arrow, now had life, the gods had created the x ts’unu’um.​​​​​​​

创作过程演示

Making of behind the scene of the visual imagery create for Adobe creative days Spain – Boost your flow, “De la idea al arte final” (From the idea to the final art direction) a online webinar where I explain all the process of creating this imagery using Adobe Creative cloud and some other tools from my daily work process. The artwork mix different techniques as real set design on papercrafts, 3D rendering, vectorial drawing made on illustrator, paint splashes capture on Adobe Capture App and images take from Adobe stock.

The challenge was to mix all of them and create a new surrealist image where the eye of the person who is looking cannot discover how each part of the image has been create, playing with the concept and idea that every creative work starts on a white canvas at a surrealist photoshop environment, where magical tools create everything from scratch. I also ended up animating all the scene to tell the story behind all this surreal imagery behind my work, Enjoy!

创作过程演示

制作