D'ELE » Visual solutions

“Do digital, but never forget crafts”

admin — Thu, 09 Jul 2015 02:38:31 +0000

PROJECT: BANKIA – FIFTY YEARS

“Bankia, the Spanish bank, requested a tribute image to fifty years of brands, from past to present time, that have been trusting in this bank. As SC did with “Vacation Cube” in the past, this “50” represents a second and more complex part, made in real with incrusted props, creating an image to look at in detail.” – quoted from http://serialcut.com
TECHNIQUE:  Photography / AD AGENCY : Publicis, Madrid / PHOTOGRAPHER:  Paloma Rincón / CLIENT : Bankia / PRODUCTION:  The Mushroom Co.

“Do digital, but never forget CRAFTS” is one of the statement made by Serial Cut. Let’s take a look at their making of video for this project:

http://delemanagement.com/wp-content/uploads/2015/07/Bankia_Fifty-Years.mp4

DETAILS:

Fluid Photography & Set Design

admin — Thu, 09 Jul 2015 01:47:53 +0000

PROJECT 1: SAMSUNG – SUPER AMOLED

“The new Samsung Galaxy Tab S comes Super AMOLED screen, reproducing colors that match up to more than 90% of nature’s true palette, enabling to enjoy videos, pictures, and other contents in their true colours. The tablet was represented through a range of real shots of paint splashes, popping out from the screen and showing the variety of plastic and bright colors.” – quoted from http://serialcut.com
TECHNIQUE:  Photography / AD AGENCY : Cheel, Amsterdam / PHOTOGRAPHER:  Paloma Rincón / CLIENT : Samsung Netherlands / PRODUCTION:  Serial Cut™

MAKING OF VIDEOS >>>

http://delemanagement.com/wp-content/uploads/2015/07/Samsung.mp4

PROJECT 2: SONOS – YOUR HOME

“Music can change everything. For their new campaign, Sonos, the new leading wireless speakers company, wanted to showcase that the product changes the environment of the room, of your home. Using relatively little CGI, the main goal was creating all the sets as practical as possible, telling four transformations, with different styles and colours that express all the ways music can affect a space.” – quoted from http://serialcut.com
TECHNIQUE:  Photography, CGI / AD AGENCY:  72andSunny, LA / PHOTOGRAPHER:  Paloma Rincón / CLIENT : Sonos USA / PRODUCTION : Serial Cut™

MAKING OF + OOH PLACEMENTS >>>

http://delemanagement.com/wp-content/uploads/2015/07/Sonos_Your-Home.mp4

PROJECT 3: IKEA – XMAS TALES

“IKEA launched a microsite of three Christmas tales, where the users were able to customize them with different options. The three stories are performed with kids and all the props were just only from the brand, but interpreting them in a magical atmosphere. During almost two weeks of production, the IKEA team built the giant sets while the SC production team were creating the visual stories.” – quoted from http://serialcut.com

TECHNIQUE : Photography, CGI / AD AGENCY:  Social Noise, Madrid / PHOTOGRAPHER:  Paloma Rincón / CLIENT:  IKEA Spain / PRODUCTION : The Mushroom Co.

MAKING OF VIDEO >>>

http://delemanagement.com/wp-content/uploads/2015/07/340103586.mp4

CCTV: 2012 OLYMPIC PROMO

admin — Tue, 18 Nov 2014 06:36:44 +0000

CCTV
2012 OLYMPIC PROMO

CCTV, China’s state broadcaster, commissioned M-I-E to create the main promo and title sequence for their coverage of the Olympics. We developed several ideas, of which, the client chose a route inspired by London 2012’s triangular theme. The promo was technically and creatively challenging, harnessing both 2d and 3d techniques. It also provided a challenge working with a client based on the other side of the world! Luckily for us, they were great, and we managed to get several trips to Beijing thrown into the bargain. M-I-E also produced all the on-screen graphics, which were played out live, through the Orad system.

CREDITS

DIRECTOR/PRODUCER/DESIGN: M-I-E
PROJECT MANAGER: Eduarda Lima
RIGGING: Rafael Jimenez
CHARACTER ANIMATION: Robert Findlay, Rafael Jimenez, Bea Ujj, Pryce Duncalf
VFX: Pryce Duncalf, Tom Geraedts,  Simon Graham
ROTOSCOPING: Maja Tetlak, Yuki Kijima, Clara Pougeard
AE COMPOSITING: Tom Geraedts,  Eduarda Lima
EDITING: M-I-E
FLAME COMPOSITING: Michael Skrgatic  @Time Based Arts
MUSIC: Meanred

AWARDS

PROMAXBDA GLOBAL EXCELLENCE AWARDS 2013:
GOLD for Special Event Spot (Olympics)
SILVER for Informational Graphics (Olympics) for OSP design

PROMAXBDA ASIA 2012:
GOLD for Best Sports Promo GOLD for Best Special Event Promo
SILVER for Best Animation

BASS AWARDS 2013:
SILVER for Best Sports Promo BRONZE for Best Promo Ever

STYLEFRAMES

Initially we presented some low polygon style frames, in which the athletes transformed from animated characters into live action people. Everyone loved them except, the main man at CCTV – the one that really matters – so it was back to the drawing board. Eventually we arrived at a look inspired by the vibrancy of Pointilist painting. We used triangles as the base particle, in keeping with the theme for London 2012, a city hosting the Olympics for the third time. The confetti look was designed to create a celebratory, festival atmosphere.

PROCESS

Most of the foreground characters, were generated by match moving real footage in Cinema 4D and then camera projecting it back onto the 3D models. This gave us the freedom to move the camera exactly how we wanted to. The rest were animated and then wrapped in their texture. Every 3D character was then converted into different layers of particles, according to color or body parts, to be comped later. The background characters were 2D, roto-scoped from real footage, with the particles generated in After Effects. We spent a considerable amount of time working on the final grade with Time Based Arts, to achieve the impressionistic look.

GE: Today’s future

admin — Tue, 18 Nov 2014 06:15:16 +0000

‘PORCELAIN’ ANIMATION

Ars thanea were aproached by TBWA\DAN\Shanghai to produce complete integrated campaign for General Electric China and tell the story of how GE technology transforms the lives of Chinese people.

SOLUTION:

To produce the iconic visual texture of Chinese porcelain in a series of visuals we combined a mixture of traditional and digital art. Ars Thanea was collaborating closely with the agency to ensure the mix of photography and 3D and 2D illustrations integrated seamlessly together. Three ads launched late 2012 in Chinese airports and in print media. The fourth ad is set to launch spring 2013. All film assets for digital were shoot on-location in Warsaw which later on were combined with CGI to bring to life the GE laboratory. All work across digital, image creation and animation were created in-house by Ars Thanea.

Client: General Electric (GE) China

Agency: TBWA\DAN\Shanghai

Group Creative Director: Dwayne Koh

Creative Director: Jimmy Wang

Associate Creative Director: Sherry Shi

Copywriter: HaiYang Yu

Art Director: QiHan

Managing Director: Douglas Lin

Head of Digital: Scarlett Lok

Account Director: Adrain Loo

Planner: Ben Chen

Executive Producer: Allen Chen

Photographer: Michael Warren

Lead Production Studio: Ars Thanea

Executive Creative Director: Peter Jaworowski

Animation Director: Karol Kolodzinski

Production Director: Marcin Molski

Lead 3D Artist: Piotr Kolus

3D Artists: Piotr Nowacki, Anna Mierzejewska, Daniel Komuda, Piotr Kosinski

3D Animator: Magdalena Stadnicka

Compositing Artist: Karol Kolodzinski

Digital Artist: Karol Klonowski

Concept/Traditional Artists: Krzysztof Roslan, Michal Lisowski, Patryk Habryn

Designers: Peter Jaworowski, Artur Napierajczyk, Pawel Schedler

Flash Developer: Tomasz Wlodarczyk

Music/Sound Design: Jarek Lublin

DOP: Marek Sanak

Film Studio: Graffiti Film

PRINT ADS

INSPIRATION

TECHNIQUES

COMPOSITING & RETOUCHING

DIGITAL:

As an extension to the print campaign Ars Thanea produced an experience website both in Chinese and English.

View online (Chinese version)

GE Lab – Real Shoot vs CGI