ZERO 7: ‘EVERYTHING UP (ZIZOU)’

ZERO 7
‘EVERYTHING UP (ZIZOU)’

[JOKER & GINZ RE-MIX]
ATLANTIC RECORDS

M-I-E were given the opportunity to create a viral for Zero 7’s first release from their album, “Ghost”. The remix is maybe not what you would expect from the band but it gave us the opportunity to create something edgy, dark and out there… What fun we had and what a great track!

CREDITS

DIRECTOR/PRODUCER: M-I-E

PRODUCTION MANAGER: Paul Coward

3D: Simon Graham

STYLEFRAMES

The idea for the promo came from a little sculpture of a head, we had in the studio. As you can see from the pictures below, the head has four faces, each with a different expression. In the video, each face represents a different creature trying to fight it’s way out of our character. These sketches show some early development.